By: Preety Chaudhary
Anantapur, Andhra Pradesh–
LaLiga has extended its support for the Anantapur Rural Football League with a donation of 25 PUMA LaLiga Official match balls in a build-up to the football finals scheduled to be held from 26th December 2021 onwards, as part of their ongoing philanthropic programme. Under this latest initiative, the tournament is gifting official PUMA LaLiga match balls to the young participants in the Anantapur Rural Football League 2021. The balls, designed in partnership with sports brand PUMA, are the same as the ones used for LaLiga matches.
From the time the partnership was inked with the Rural Development Trust in 2018, LaLiga has been regularly extending support to budding young footballers of Anantapur district in Andhra Pradesh through various grassroots development initiatives. The Spanish top-flight league has been committed towards promoting football at the grassroots level in India and conducts programmes across the board.The initiatives include the LaLiga Football Schools and the joint initiative between LaLiga Foundation, LaLiga women’s football department and the Vicente Ferrer Foundation for the Anantapur Rural Football League, among others.
As part of the partnership, LaLiga backs different initiatives such as specialized training programs for the youth, coaches and administrative staff, provision of fitness related needs during the pandemic. The programme has positively impacted the lives of more than 3000 young boys and girls in Anantapur since 2018.
Speaking about the initiative, Jose Antonio Cachaza, Managing Director, LaLiga India, said, “The passion the community of Anantapur has for football continues to inspire us to work harder there. In all the years since we inked this partnership, we have seen nothing but continued love and support from the Anantapur community and our partners and clubs. This initiative is just a small token of our appreciation for these youngsters, who constantly remind us why we call football the beautiful game.”
The partnership for the Anantapur Rural Football League aims to provide the youth from the most deprived communities of Anantapur the opportunity to play football and education to the youth from the most deprived communities of Anantapur. Developed by Anantapur Sports Academy, the programme facilitates exchange of knowledge, training and methodologies for students, coaches and staff. LaLiga has been involved in ensuring that the passionate students and the staff receive access to top quality training and continue to build their skill in the game.
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2019/20 season, LaLiga reached more than 2.8 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates, directly reaching over 90 countries. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.