This New Year demand for corporate gifts rises by 40%, personalised gifts from employers replace the good, old diaries: JD Mart Consumer Insights
-Delhi, Bangalore lead the race when it comes to personalised gifting
-Hyderabad, Bangalore, and Chennai generating maximum demand for plants as gifting options
With the New Year on the anvil, plants continue to be the most preferred gift along with personalised options as demand for corporate gifts rose by 40% YOY during this holiday season across India, revealed the latest JD Mart Consumer Insights.
Demand for plants, pens, candle sets, glassware, gold plated gifts, and dry fruits witnessed growth but that for diaries remained stagnant on JDMart, India’s latest B2B platform by Just Dial.
An increasing number of searches across India indicate a growing preference for personalised gifting options that witnessed a 69% YOY growth in demand across India’s more than 100 towns and cities as corporates want to offer personalised and thoughtful gifts to make their employees feel connected during prolonged tenures of Work from Home (WFH).
Commenting on the trend, Mr. Prasun Kumar, CMO, Just Dial, said, “With New Year round the corner, we are witnessing a surge in demand for corporate gifting on JD Mart. This time around, corporates are looking for more personalised options and the demand in Tier-I cities, which is the primary market, has seen a huge growth of 138%. There is a growing trend, wherein most corporates are constantly looking for meaningful gifts to their employees to stay engaged and connect better. We foresee this pattern to continue and grow further in days to come.”
When it comes to personalised gifting solutions, Tier-I cities saw demand growth of 67% with maximum searches being generated from the cities of Delhi, Bangalore, and Mumbai. The national capital of Delhi topped the demand list and saw a demand growth of almost 150%.
Across India, demand for plants as gifts rose by 63% and in Tier-I cities it grew by 56% with Hyderabad, Bangalore, and Chennai being the top 3 Tier-I cities with maximum demand. Demand for pen sets, the most common among gifting options, grew by 100% YOY across India with maximum demand being generated from the cities of Bengaluru, Mumbai, and Delhi. Notably, demand in Bengaluru grew by 67%.
Searches for candle sets as gifting solutions also grew by 120% across India with Kolkata, Mumbai, and Hyderabad witnessing maximum traction. Demand for dry fruits, which is generally the most common gifting option during Diwali, remained in favour and saw a 36% YOY growth in demand. There was also a spike in searches for gold plated gifts as Tier-I cities saw a demand growth of 67% with most of it coming from Delhi and Bangalore.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.
Preety Chaudhary/Mumbai/Updated on: 25 Dec,21