European fashion brands JACK&JONES, VERO MODA and ONLY foray into Social Commerce with TRELL in the Indian Market
With this strategic association, BESTSELLER India joins the next global shopping revolution
Trell, India’s largest lifestyle social commerce platform, has today announced the launch of the country’s favorite European fashion brands JACK&JONES, VERO MODA, and ONLY on its platform. The launch of these popular youth brands on the platform further boost Trell’s offerings in the mass premium segment and strengthen its presence in the Indian fashion market.
A first for the BESTSELLER India Group, the partnership with Trell marks the fashion company’s entry into the social commerce sector in India. JACK & JONES, VERO MODA, and ONLY will get access to Trell’s ecosystem of 18mn+ content creators and more than 100 million users to enhance brand awareness, customer accessibility, and engagement in deep pockets of both metro and non-metro cities, pan India.
Today, social commerce is driving purchase decisions for an average Indian user who spends roughly 4.6 hours consuming content on social platforms. This has led to the rapid adoption of social commerce by large brands to form a deeper engagement with consumers through immersive shopping experiences.
Speaking on the onboarding, Mr. Pulkit Agrawal, CEO, and Co-Founder of Trell said “We are excited to add international fashion brands JACK&JONES, VERO MODA, and ONLY from BESTSELLER India Group to our platform. With the addition of a legacy brand, we have strengthened our apparel category while also catering to a diverse range of shoppers. As the go-to lifestyle destination for Gen Z and millennials, we’re delighted that BESTSELLER Group has partnered with Trell to enter India’s Social Commerce landscape.
Speaking on the future-forward partnership, Mr. Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “We are constantly trying to discover newer ways to communicate with our customers and our partnership with Trell will help us in that endeavor. Influencer marketing is now a full-fledged marketing channel and combined with the offering of social commerce, we see tremendous opportunity in this partnership with Trell”
Synonymous with contemporary fashion and designs, JACK&JONES, VERO MODA, and ONLY will together offer high on-trend international fashion on social commerce platform Trell.
Trell Shop currently offers products from several prominent and growing brands, including Bombay Shaving Company, L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, Bewakoof, etc. The new launches will add to Trell’s massive portfolio of 1000+ brands in beauty, fashion, mom & baby care, and personal care categories.
Trell is India’s largest lifestyle social commerce platform; enabling millions of Indians to create and consume relevant and meaningful content across categories like Fashion, Beauty, DIY, Health & Wellness, Movies & TV reviews, Food, Travel and many more in 12 regional languages. The platform has grown rapidly and has 100million+ downloads and 60million+ monthly active users. In August 2020, Trell launched the ‘Shop’ section, marking its foray into the social commerce segment, and has 1000+ brands in beauty, wellness, fashion, and mom & baby care categories.
About BESTSELLER India:
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com
Today, we provide fast affordable fashion for women, men, teenagers and children. Our products are available online, in branded chain stores and in multi-brand and department stores across the world
BESTSELLER India markets and sells the five BESTSELLER brands JACK & JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT. BESTSELLER India currently has 375 exclusive brand outlets and is present in over 1219 shop-in-shops in external multi-brand stores throughout India.
Read more: https://www.thecambaypost.com/
Preety Chaudhary/New Delhi/Updated on: February 2nd 2022