Inspired by popular desserts, the line-up includes: Waffles, Macaroons, Mousses, Éclairs, brownies and dessert jars
The brand has launched an outlet at Jubilee Hills along with 6 cloud kitchens in Hyderabad
TTSF Cloud One, a Multi Brand Cloud Kitchen entity & the creators of India’s fastest growing & most awarded QSR chain, The ThickShake Factory, has forayed into an artisanal dessert space through its novel artisanal dessert brand- WOWFFLES. The outlet is launched at One Drive In at Road No. 10- Jubilee Hills along with 6 cloud kitchens for online ordering in Hyderabad.
WOWFFLES is a brand that evolved from the idea of bringing some of the premium and mouthwatering desserts to India. The brand aims to deliver the WOW factor right from the moment the customer orders till they finish their dessert. The differentiation lies in products and processes, from multiple types of waffles to various lip-smacking desserts. WOWFFLES product offering includes delicious Pocket waffles, Stick/candy waffles, Macaroons, Éclairs, Cakes, Brownies, Cupcakes, Mousses, beautiful dessert jars etc. in various delectable flavors. The flavors have been handpicked after a thorough analysis of all our crowd-favorite products and there is something delightful for everyone.
The brand believes in providing consistency in taste, texture, pricing and overall offerings and caters to a wide variety of audience who have a sweet tooth. The USP of the brand is Stick waffles as it’s easy to carry, can be consumed on the go and remains really crispy for very long.
Founder, The Thickshake Factory M. Yeshwanth Nag, said, “We see a great potential in the desserts market and hence the birth of Wowffles- as an artisanal desserts brand. There are very few premium quality online cake and dessert stores; hence we wanted to tap the segment. The products offered through Wowffles are pocket friendly and we strongly believe that we will reach out to a larger audience and they will admire the desserts that we have to offer”.
Co-founder-The Thickshake Factory, Ashwin Mocherla- stated, “We are extremely excited about this launch and it is truly a pleasure to be the first ones to bring stick waffles along with other artisanal desserts to the Indian market. The idea was to enable our customers to enjoy our characteristic waffle in a group setting and in the comfort of their homes and create a celebratory, modern and unique dessert option. We always wanted to get into the dessert market and through WOWFFLES we believe that we are doing that”.