Wunderman Thompson India creates an exciting new campaign for ITC Charmis Face Serum
Charmis from the house of ITC, a 90-year-old brand widely known for its cold cream, now caters to the various skin-related needs of the young women who are always on the move. They believe that skincare should be democratised, and have been launching efficacious new-age skin products, beginning with serums. The new campaign, “Swish-Dab-Dab” brings alive how to use a face serum and how the Deep Radiance Face Serum benefits the skin.
The film features the new brand ambassador of Charmis, the young, beautiful, and one-of-the-most sought-after actors, Kiara Advani, whose vitality and radiant skin rightly fit the brand personality.
In the words of Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Our R&D team at ITC’s Life Sciences and Technology Centre leverages its deep research and world-class expertise in biosciences to introduce a range of Charmis Deep Radiance Serum. Charmis Deep Radiance Serum is an effective hydrating solution for skin radiance. Kiara brings with her the energy and vibrance that is synonymous with this Charmis range, and we are glad to announce her as the new face of the brand.”
Skincare is a fastevolving market continuously trying to catch up with different skin needs & concerns of young women on the move. But face skin is a serious matter for women, making it extremely important to find the right product that delivers good results. The communication builds on the active and vibrant lifestyle that young women have, and how Charmis Deep Radiance Face Serum can take one thing off their checklist, helping them look radiant with the potency of Vitamin C.
Commenting on the film, Tista Sen, Regional Creative Director, Wunderman Thompson, South Asia, “For young women skin care needs to be easy-peasy and one that fits into your lifestyle. Light and easily absorbed Charmis Deep Radiance strikes a chord that is vibrant and full of energy. More importantly it makes skin care routine fun, just swish dab a dab!”
Talking of the film, Vijay P. Jacob, Sr. VP & Managing Partner, Wunderman Thompson, Kolkata, says, “The recently launched Charmis range of skin care products has truly democratized the category and made ‘premium’ skin care affordable for a larger audience. We at Wunderman Thompson are really excited to partner ITC on the next growth phase for Charmis.”
View the film – https://www.youtube.com/watch?v=vDCFabnCvKY
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Client: ITC Charmis
Agency: Wunderman Thompson
Vijay P. Jacob, Sr. VP & Managing Partner
Tista Sen, Regional Creative Director, Wunderman Thompson, South Asia
Ashish Pathak, VP & Senior Creative Director, WT Mumbai
Chandni Kapoor, VP & Senior Creative Director, WT Mumbai
Aindrila Chatterjee, Creative Director, WT Mumbai
Nuzhath Enayath, Senior Copywriter, WT Kolkata
Atishi Pradhan, Global Planning Director
Tania Sinha, AVP & Client Services Director, WT Kolkata
Sreemoyee Chakraborty, Account Director, WT Kolkata
Somrweeta Mukherjee, Account Manager, WT Kolkata
Small Fry Films
Jessica Sadana, Director
Ryan Suarez, Head, SF Productions
Rohit Rathor, Producer
Mahen Solanki, Producer
About Wunderman Thompson South Asia
Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
For more information, please visit us at www.wundermanthompson.com and follow Wunderman
Thompson South Asia on our social channels via Twitter, Facebook, LinkedIn, Instagram and YouTube.
Preety Chaudhary/New Delhi/Updated on: Dec 23,2021