Wunderman Thompson Mumbai’s campaign for Water Kingdom reaffirms ‘Paani pe sabka haq hai’, as it reopens!
~ The campaign champions everybody’s right to water as it invites people back to their favourite water park after the pandemic~
Water Kingdom has opened its doors for the general public once again, with the ‘Paani pe sabka haq hai’ campaign, which invites everyone back to their favourite water park.
The 360° campaign has been conceptualised by Wunderman Thompson Mumbai keeping in mind the strong connection we all share with water. Be it the water cooler, a swimming pool, or the water park, the insight is rooted in the observation that around them, we all loosen up, let out guard down, and relax.
Being Asia’s largest theme water park, Water Kingdom befittingly reaffirms the right to such a down time for everyone, by one of their many pools, or exciting water rides. As the park reopens after an especially difficult phase, the campaign also asks people to come, reassert their right.
Talking about the campaign, Hanoz Mogrelia, Senior VP & Executive Creative Director, Wunderman Thompson Mumbai, said, “Summer is here. Water Kingdom is reopening after two years. The pandemic is at an end. Masks are not compulsory from tomorrow. Our line Paani pe sabka haq hai rings true in every sense.”
Reassuring customers, Mr. Paresh Mishra President Business Development, added, “We are taking utmost care of all our customers and staff after coming out of Covid19. Our water is hygienically cleaned throughout the day, and all Covid related precautions are maintained, our partners at Wunderman Thompson has created a wonderful campaign welcoming guests back to the water park, we were particularly happy with the theme – ‘Paani pe sabka haq hai’. ”
Water Kingdom is Asia’s largest theme water park, equipped with more than 33 attractions spread over 22 acres of land. It is also designed maintaining a huge distance between slides, thus, providing space for guests to disseminate during peak times. In the longest wave pool at Water Kingdom, guests can enjoy their favourite attraction by maintaining proper distance. It also boasts of a state-of-the art, world class, filtration plant recycling 90,00,000 litres of water, every 90 minutes.
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World.
Wunderman Thompson is a WPP agency (NYSE: WPP).
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About Wunderman Thompson South Asia
Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
For more information, please visit us at http://www.wundermanthompson.com and follow Wunderman Thompson South Asia on our social channels via Twitter, Facebook, LinkedIn, Instagram and YouTube.
For further queries, please contact:
Rohini Saldanha, Director – Corporate Communications, South Asia
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New Delhi/Updated on: 02 April 2022