Home » Paani pe sabka haq hai » Wunderman Thompson Mumbai’s campaign for Water Kingdom reaffirms  ‘Paani pe sabka haq hai’, as it reopens! 
Features

Wunderman Thompson Mumbai’s campaign for Water Kingdom reaffirms  ‘Paani pe sabka haq hai’, as it reopens! 

Wunderman Thompson Mumbai’s campaign for Water Kingdom reaffirms  ‘Paani pe sabka haq hai’, as it reopens! 

Wunderman Thompson Mumbai’s campaign for Water Kingdom reaffirms  ‘Paani pe sabka haq hai’, as it reopens! 

~ The campaign champions everybody’s right to water as it invites people back to  their favourite water park after the pandemic~ 

Water Kingdom has opened its doors for the general public once again, with  the ‘Paani pe sabka haq hai’ campaign, which invites everyone back to their favourite water  park. 

The 360° campaign has been conceptualised by Wunderman Thompson Mumbai keeping in  mind the strong connection we all share with water. Be it the water cooler, a swimming pool, or  the water park, the insight is rooted in the observation that around them, we all loosen up, let  out guard down, and relax.  

Being Asia’s largest theme water park, Water Kingdom befittingly reaffirms the right to such  a down time for everyone, by one of their many pools, or exciting water rides. As the park  reopens after an especially difficult phase, the campaign also asks people to come, reassert  their right. 

Wunderman Thompson Mumbai’s campaign for Water Kingdom reaffirms  ‘Paani pe sabka haq hai’, as it reopens! 

Talking about the campaign, Hanoz Mogrelia, Senior VP & Executive Creative Director,  Wunderman Thompson Mumbai, said, “Summer is here. Water Kingdom is reopening after two  years. The pandemic is at an end. Masks are not compulsory from tomorrow. Our line Paani pe  sabka haq hai rings true in every sense.” 

Reassuring customers, Mr. Paresh Mishra President Business Development, added, “We are  taking utmost care of all our customers and staff after coming out of Covid19. Our water is  hygienically cleaned throughout the day, and all Covid related precautions are maintained, our  partners at Wunderman Thompson has created a wonderful campaign welcoming guests  back to the water park, we were particularly happy with the theme – ‘Paani pe sabka haq hai’. ” 

Water Kingdom is Asia’s largest theme water park, equipped with more than 33 attractions  spread over 22 acres of land. It is also designed maintaining a huge distance between slides,  thus, providing space for guests to disseminate during peak times. In the longest wave pool  at Water Kingdom, guests can enjoy their favourite attraction by maintaining proper distance.  It also boasts of a state-of-the art, world class, filtration plant recycling 90,00,000 litres of  water, every 90 minutes. 

About Wunderman Thompson     

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part  consultancy and part technology company, our experts provide end-to-end capabilities at a global scale  to deliver inspiration across the entire brand and customer experience. 

We are 20,000 strong in 90 markets around the world, where our people bring together creative  storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive  growth for our clients. We offer deep expertise across the entire customer journey, including  communications, commerce, consultancy, CRM, CX, data, production, and technology.  

In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what  makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research  methodology, the platform identifies the qualities a brand must embody, the narratives it should weave,  and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list  of the Inspire Score Top 100 Most Inspiring Brands in the World. 

Wunderman Thompson is a WPP agency (NYSE: WPP).     

For more information, please visit us at www.wundermanthompson.com, subscribe to our newsletter,  and follow Wunderman Thompson on our social channels -Twitter, Facebook, LinkedIn, and Instagram.     

Wunderman Thompson Mumbai’s campaign for Water Kingdom reaffirms  ‘Paani pe sabka haq hai’, as it reopens! 

About Wunderman Thompson South Asia 

Wunderman Thompson South Asia Group provides integrated communication solutions to its clients  through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri  Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and  Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some  of the most well-known and ambitious Indian and global brands, supporting them across data-driven  communications, experiences and platforms. In a fast-changing communication environment  Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new  capabilities and collaborating with partner companies to offer the best business solutions to our clients. 

For more information, please visit us at http://www.wundermanthompson.com and follow Wunderman  Thompson South Asia on our social channels via Twitter, Facebook, LinkedIn, Instagram and YouTube.  

For further queries, please contact:  

Rohini Saldanha, Director – Corporate Communications, South Asia 

Wunderman Thompson 

Email: Rohini.saldanha@wundermanthompson.com

Read more: https://www.thecambaypost.com/

New Delhi/Updated on: 02 April 2022